Established in 2009, Luohe Kunpeng Food Co., Ltd. has evolved from a small startup in Zhengzhou to a leading modern food enterprise specializing in seasoned flour products. For over a decade, the company has been committed to the food industry, taking quality as the cornerstone and innovation as the driving force, and has created a remarkable development legend in the snack food sector.
Kunpeng Food started its business with a star product – classic beef-flavored stick. This timeless snack conquered the market with its unique taste and stable quality, becoming the first step to success for the brand. As market demand expanded rapidly, the company moved its production base to Luohe, the capital of food in China, in 2012, investing heavily in a standardized production line to achieve large-scale production.
The period from 2012 to 2017 marked a critical stage of product and channel innovation. Kunpeng Food diversified its product portfolio by developing multiple flavors to meet different consumer preferences. Meanwhile, it built an omni-channel sales system integrating online e-commerce and offline physical stores, covering the national market and greatly enhancing brand visibility.
To break through production capacity constraints, the company completed two important mergers and acquisitions in 2017 and 2022 respectively. Through resource integration and industrial upgrading, it officially established the headquarters in Luohe, forming a super-large production base with advanced equipment and strict quality management system. At present, the headquarters has a full set of intelligent production lines, realizing full-process standardized management and ensuring product quality and supply capacity.
Up to now, Kunpeng Food boasts a 60-mu production base, 20,000 square meters of standardized workshops and a complete industrial chain. It has always adhered to the principle of quality first, balancing large-scale production and refined management. Looking ahead, the enterprise will focus on brand building and international development, aiming to become a world-renowned brand in seasoned flour products.
